Platform
Apple Podcasts for business and private shows
Audio prepared for Apple Podcasts: artwork, show notes and metadata, with private options for company-only shows.
Apple Podcasts for business and private shows: what to deliver.
Apple Podcasts is a common way to listen to shows. A company may use public or private shows. The preparation work is similar and the choice depends on what the content is for.
We prepare assets and advise on what should stay private.
Typical uses
- A public leadership or employer-brand series
- A private subscriber-only show
- Training audio for known subscribers
- A show with limited access by link
What to check before you publish.
- MetadataTitles, descriptions and artwork prepared to platform requirements.
- Private optionSome providers support restricted access. We advise on options.
- RightsMusic and guest permissions for public release.
- TranscriptsProvided for accessibility and search.
How it works
From your brief to delivered files.
You send the brief
Audience, message and the source material you already have. We ask only what the piece needs.
We direct and produce
Script, voice or on-screen talent, edit and versions, checked against your brief before anything reaches you.
You receive the files
Delivered privately in the formats your channels need, with captions and every language version agreed.
What you can hold us to
Checked before it reaches your teams.
Standards we apply to every piece, and the commitments we make before you send anything.
- Know how it’s made
We tell you whether each piece uses an AI voice or a human one.
- Reviewed before delivery
Nothing reaches your teams until you approve it.
- Confidential from the start
We agree confidentiality, access to materials and private delivery with you before we start.
Delivery standards
- Consistent loudness
- −16 LUFS for podcast platforms, true peak ≤ −1 dBTP, so episodes don’t jump in volume.
- A master you can reuse
- WAV 48 kHz / 24-bit for future edits and versions.
- Captions for recorded media
- Following WCAG 2.2, criterion 1.2.2, for people watching without sound.
- Checked before delivery
- Technical, listening and script checks on every piece.
Questions
Before you get in touch.
Is Apple Podcasts suitable for internal shows?
Only through a private arrangement. Public shows are open to anyone.
Do you publish for us?
We deliver prepared files. Your team publishes.
Are you affiliated with Apple?
No. We prepare content that suits the platform.
Keep reading
Related
- PlatformPrivate podcast feeds for companiesAudio delivered to employees through a private podcast feed that only they can subscribe to.
- PlatformSpotify for business: audio for workplacesAudio prepared for platforms like Spotify when a company wants its content in the apps employees use at home.
- ServiceInternal podcastsA recurring company show: planned, recorded, edited and delivered as a series, with transcripts for your internal channels.
- ServiceLeadership podcastA private audio series in which leaders explain how they think, recorded and edited for people who listen on the way to work.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
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