Guide

How to script a CEO video

How to write a script for a CEO video that sounds like the CEO and gets to the point.

Updated 1 November 2026 · talk.app

Start with the one thing.

What should viewers know or do after watching? Write that first.

Write for the voice.

Short sentences. Spoken words. Read it aloud and change what feels stiff.

Check and trim.

Remove anything that does not serve the one thing. Have a colleague listen.

Questions

Before you get in touch.

How long should a script be?

Shorter than you think.

Should the CEO use a teleprompter?

Many do, with notes and a natural pace.

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