Guide

CEO podcast guide: how a leader can host an internal podcast

A practical guide for a CEO or senior leader who wants to host an internal podcast: format, guests, length and rhythm.

Updated 1 November 2026 · talk.app

Know why a podcast.

A podcast lets leaders think aloud, share context and answer real questions. It suits people who listen on commutes and shifts.

Pick a simple format.

A short conversation with a colleague each month is easier to sustain than a solo monologue. Ten to twenty minutes is plenty.

Open with the news, then one theme.

Keep it going.

Plan a season of episodes with topics. Collect questions from staff. Publish with a transcript so it is accessible.

Questions

Before you get in touch.

How often should we publish?

Monthly is manageable. Keep to a rhythm.

Who should be the guest?

Employees, customers and experts who show a different view.

What’s your next message?

Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.

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