Service
Change communication video
Video and audio that explain a change, why it is happening and what happens next, in the leader's voice. It gives people the reason before the rumour.
- Announcement
- Manager pack
- Update series
Change communication video: when it fits.
Change lands badly when people hear the decision without the reason. A short, direct message from the person accountable gives the reason, names what is still unknown and says when people will hear more.
We help plan the sequence of messages as well as make each one, so the first piece does not promise what the third cannot keep.
Typical uses
- A reorganisation announcement and the reasons behind it
- Weekly progress updates while a programme runs
- A manager briefing pack so leads can answer questions
- A short recap when a decision changes
What shapes the result.
- HonestySay what is decided, what is not and when the next update comes. Vague reassurance reads as evasion.
- SequenceLeaders first, then managers, then everyone, so no one learns about it from a colleague.
- FrequencyA predictable rhythm of short updates calms more than one long announcement.
- LanguagesA change that affects several countries needs every version released at the same time.
What we make
What we make.
Announcement
The reason, the decision and the timeline in the leader's voice, with captions.
Manager pack
A short briefing and likely questions so leads answer consistently.
Update series
Regular short pieces that report progress and what changes next.
What you can hold us to
Checked before it reaches your teams.
Standards we apply to every piece, and the commitments we make before you send anything.
- Know how it’s made
We tell you whether each piece uses an AI voice or a human one.
- Reviewed before delivery
Nothing reaches your teams until you approve it.
- Confidential from the start
We agree confidentiality, access to materials and private delivery with you before we start.
Delivery standards
- Consistent loudness
- −16 LUFS for podcast platforms, true peak ≤ −1 dBTP, so episodes don’t jump in volume.
- A master you can reuse
- WAV 48 kHz / 24-bit for future edits and versions.
- Captions for recorded media
- Following WCAG 2.2, criterion 1.2.2, for people watching without sound.
- Checked before delivery
- Technical, listening and script checks on every piece.
Questions
Before you get in touch.
Is video better than an email for change?
For the announcement itself, usually yes, because tone carries weight. Keep the email for details people need to refer back to.
Who should be in the video?
The person accountable for the decision, not a spokesperson, with a manager version for local detail.
Can you work under confidentiality?
Yes. We agree who sees the script, the drafts and the files before anything is shared.
Keep reading
Related
- GuideChange communication: a practical guideHow to communicate change so people understand it, accept it and know what to do: sequence, voices, formats and follow-up.
- ServiceTown hall videoTurn one live event into a recap, highlight clips and captioned versions for everyone who could not be there, in every language.
- ServiceExecutive communications videoVideo and audio for the senior leaders who speak to the whole company, written and directed with their communications lead.
- MomentReorganization announcement videoA clear message that explains a new structure, why it is happening and who to ask, delivered by the person accountable.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
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